How to see account analytics on TikTok?
To view your account analytics on TikTok, follow these steps:
Switch to a Pro Account: If you haven’t already switched to a Pro account (Creator or Business), switch to a Pro account to access analytics data. Go to your profile, tap the three dots (or hamburger menu) in the top right corner, select “Manage Account,” and then tap “Switch to Pro Account.
Are you working to grow your TikTok account and gain more social media followers (let’s be honest — who isn’t?) The TikTok analytics tool will be your best friend.
When it comes to building a brand and improving your reach, there’s no better place to start than with the data. Because while there’s no denying that TikTok holds massive potential, it can be hard to know if all your dancing, lip syncing and pointing at words is actually going to pay off.
By regularly checking and understanding your analytics, you can find patterns that could help you share more engaging and successful content in the future. To save you a heap of time, your TikTok analytics is now available directly in your Plann Desktop and iOS account so that you can easily learn more about your TikTok video performance by uncovering the number of likes, comments, views and shares your content gets – all without leaving Plann.
Why TikTok analytics matter
Like most social media apps, TikTok is equipped with in-app data and analytics tools to help you see which posts are performing well and how users are engaging with your account.
The TikTok analytics tool should be an essential part of your social media strategy. You can rely on your metrics to determine what you post, how you post, and when you post.
Access Analytics: Once you have a Pro account, return to your profile, tap the three dots (or hamburger menu) again, and select “Creator Tools.” Then, tap “Analytics.”
Explore Tab: In the Analytics section, you’ll see three main tabs:
Overview: Shows general stats like total views, followers, and profile views over time.
Content: Details about your individual posts, including views, likes, comments, and shares.
Followers: Insights about your followers, including demographics and activity times.
Analyze Your Data: Use this information to better understand your audience and optimize your content strategy!
