On TikTok, there is no official and clear standard for the specific definition of a video being considered "watched" , but it can generally be understood based on the following factors:
Initial playback: When a user opens a video and starts playing it, it is usually counted as a view as soon as the video starts playing, but this may only be a very short playback.
However, for video ads or content creators, more attention is paid to the complete playback rate of the video, that is, the proportion of users who watch the video until the end. However, this does not directly determine whether a video is considered "watched", but is used as an indicator to evaluate the attractiveness of the video.
User behavior: In addition to the playback time, user interaction behaviors (such as likes, comments, sharing, etc.) may also be regarded as a manifestation of the attractiveness of the video, but these behaviors are not directly equivalent to the count of video views.
Personalized recommendation: TikTok's algorithm recommends videos based on user interests and behaviors, but the specific details of the algorithm (including how to count video views) are not fully disclosed.
TikTok provides an initial traffic pool (such as 100-1000 exposures) for each video, and then decides whether to recommend it to more users based on the performance of the video (such as likes, comments, shares and other interactive data). This mechanism ensures that only videos with good performance can get more exposure, but it does not directly explain the specific counting method of video views.
4. Third-party data and analysis
Analysis tools: Some third-party data and analysis tools may provide detailed information about TikTok video views, but these data may be based on different statistical methods and standards, so they may differ from TikTok's internal counting methods.
In summary, on TikTok, a video is considered "watched" usually means that the user has opened the video and started playing it. However, the specific counting method and standard may vary depending on TikTok's algorithm and internal mechanism, and are not fully disclosed. For content creators and advertisers, it is more important to pay attention to the complete play rate, interactive data and overall performance of the video to evaluate its appeal and influence.
On TikTok, once your video starts playing, it is counted as a view. Regardless of whether the viewer watches the entire video or just a few seconds, a view is counted as soon as the video starts playing. Here are some specifics:
As soon as the video starts playing, it is counted as a view, regardless of how long the viewer watches it.
If your video automatically plays while a user is browsing their feed, it is also counted as a view.
If the same user views the video multiple times, each playback is counted as a separate view.
This method can achieve higher view counts because it captures every instance of the video playing.
Please note that the above information is based on the current understanding and analysis of the TikTok platform, and the specific situation may be adjusted as the TikTok platform is updated and changed.
What counts as a video view on TikTok?