TikTok Reports

1.Statistical period: May 2023 - May 2024
2. Research subjects: Analyze TikTokShop data from major markets such as the United States, Thailand, Indonesia, and Vietnam, focusing on short videos and live stream e-commerce. Select content related to TikTok and beauty and personal care for the analysis report.
3. Summary: From the demand perspective, the beauty and personal care category ranks first in all major sales countries. In terms of the absolute GMV value of the beauty and personal care category over the past year, Thailand ranks first. However, in terms of GMV growth, the United States has become the fastest-growing site and is currently the leading country in beauty and personal care GMV.

1. Statistical period: April 2023 to March 2024
2. Research subjects: Analyze TikTok Shop data from major markets such as the United States, the United Kingdom, Indonesia, Thailand, and the Philippines, focusing on short videos and live stream e-commerce. Select content related to TikTok and apparel for the analysis report.
3. Summary: On the demand side for the apparel category, GMV sales over the past year amounted to approximately $2.43 billion, accounting for 19% of the total TikTok revenue. Additionally, apparel sales ranked in the top 5 across all markets, with the Indonesian market standing out in particular.

1.Statistical period: August 2023 to February 2024
2.Research subjects: Analyze TikTok Shop Indonesia's short video and live stream e-commerce data before and after the ban, selecting relevant content for the analysis report.
3.Summary: TikTok Shop Indonesia performed excellently in 2023. Despite being offline for over two months, it still held the highest annual GMV, accounting for 28% of the TikTok Shop platform. However, it is noteworthy that since the launch of the U.S. site, its growth has been robust, with current GMV surpassing that of Indonesia. In Southeast Asia, the rapid development of the Thai and Vietnamese markets has also gradually narrowed the gap with Indonesia. Nevertheless, based on growth trends and overall conditions, Indonesia is predicted to remain the largest market for TikTok Shop in Southeast Asia.

1.Statistical period: July 2023 to March 2024
2.Research subjects: Analyze TikTok Shop's U.S. market data for short videos and live stream e-commerce from the second half of 2023 to the first quarter of 2024, focusing on growth trends and selecting relevant content for the analysis report.
3.Summary: From a market development perspective, since the U.S. TikTok Shop reopened in the fourth quarter of 2023, it has maintained a positive growth trend in terms of the number of products, merchants, GMV, and the quantity of short videos and live streams promoting products.

1.Statistical period: July 1, 2023, to September 30, 2023
2.Research subjects: Analyze TikTok Shop U.S. data for short videos and live stream e-commerce over the past three months, selecting relevant content for a quarterly analysis report.
3.Research subjects: Analyze TikTok Shop U.S. data for short videos and live stream e-commerce over the past three months, selecting relevant content for a quarterly analysis report.