💎 Pricing

TikTok Money Calculator

To ensure you grasp the importance of pricing your TikTok videos accurately, utilize the TikTok Money Calculator. This tool calculates your value by considering factors such as your video views, follower count, and engagement rate. Enter your account handle into our TikTok Influencer Income Calculator for an estimate of your potential earnings.

Number of your followers
Total likes
Total videos
No data


Can I make money on TikTok?

  1. Sell your own products

    Creators with a large and engaged audience can earn money on TikTok by selling their own merchandise or services.

  2. Join the TikTok Creativity Program (formerly known as Creator Fund)

    The platform's various creator programs provide another opportunity to make money on TikTok. The channel aims to support creators financially by rewarding them based on the authenticity and number of views their videos generate. It's a great way to showcase talent and build a presence on TikTok.

  3. To be eligible for the TikTok Creativity Program, users must:

    • Be at least 18 years old.
    • Reside in the US, UK, Spain, Germany, France, or Italy.
    • Have a follower base of at least 10,000 users.
    • Achieve a minimum of 100,000 authentic views within 30 days.
    • Comply with TikTok's Community Guidelines and TOS.

    While the official website does not specify earnings, some creators have reported earning between $0.02 and $0.04 per 1,000 views. TikTok recommends posting 1-4 videos per day or 3-5 times per week. Creators who upload 5 videos weekly and generate 1,000,000 views can earn around $100 to $200 per week.

  4. Live Gifting

    TikTokers can express gratitude to creators by sending virtual gifts during live videos. Each gift has a diamond value, with each diamond equivalent to $0.05. It's important to note that TikTok retains 50% of the diamonds, and eligibility requirements must be met to participate in the program. This includes being 18 years old, residing in a country where Live Gifting is available, and adhering to TikTok's TOS and Community Guidelines.

  5. Brand collaborations

    Brand promotions are considered the most lucrative method of earning money on TikTok. Creators can collaborate with businesses in various ways, such as participating in branded hashtag challenges, joining affiliate programs, publishing paid or sponsored ads, or becoming brand ambassadors. Earnings depend on the campaign type, topic, and key performance indicators (KPIs).

How much do TikTok influencers charge brands for a post?

As one of the newer social networks, TikTok was primarily known for its entertainment value. However, that doesn't mean users won't come across brand promotions. TikTok is gaining popularity and has already amassed over a billion users. It's no surprise that brands are increasingly utilizing this platform for marketing purposes. However, TikTok stars still earn less compared to Instagram or YouTube influencers.

Here are the fees charged by influencers on TikTok:

  • Nano influencers (1K-10K followers) charge $5-$25 per post
  • Micro-influencers (10K-50K followers) charge $25-$125 per post
  • Mid-tier influencers (50K-500K followers) charge $125-$1,250 per post
  • Macro-influencers (500K-1M followers) charge $1,250-$2,500 per post
  • Mega-influencers (over 1M followers) charge $2,500+ per post

The relatively newness of the platform may explain the lower fees compared to other channels. TikTok's main user demographic falls within the 17-24 age range, which is receptive to cost-effective solutions and repurposing. Additionally, TikTok videos are more spontaneous, fun, and less staged compared to posts on other social media platforms. They require less time and effort to create, leading to lower earnings for TikTok influencers.

Monetizing TikTok also depends on other factors, such as the number of viewers, level of engagement and authenticity, creator and audience location, content quality, and the type of partnership.

Are brands checking a Tiktok performer’s rate before collaborating?

Brands typically assess or attempt to approximate creators' pricing prior to engaging in a partnership. Their primary goal is to determine if their budget is compatible with the fees charged by the TikToker, as well as to secure a favorable return on investment. Prices are evaluated in relation to other key performance indicators, including follower count, reach, average video views, engagement rate, and brand compliance. To establish a reasonable fee, businesses often compare the pricing of influencers of comparable scale operating within the same industry.

How should I start making money on TikTok?

At first, consider TikTok as an additional source of income. Find a subject that you can create videos about that capture attention and begin establishing your TikTok career. The more likable or amusing your videos are, the more followers you will attract.

Explore the monetization programs, not only to make money on TikTok, but also to determine how much you can convert your talent into. Adjust your content, captions, keywords, and video length based on the performance of your videos and the preferences of your audience.

Arrange your media kit to include rates, audience demographics, and your most viewed and liked videos. Use tools or influencer marketing platforms to connect with brands.

How can I attract more brand partnerships and increase my TikTok earnings?

TikTok's popularity is unstoppable. Businesses are flocking to TikTok, increasing the number of users looking to make a living. To earn on TikTok, you need dedication, persistence, and strategic planning.

To boost your TikTok revenue and attract more collaborations, focus on posting about topics you know well. Make sure your videos are entertaining, unique, and tailored to your audience. Follow TikTok's recommendations and post consistently. Build your personal brand by showcasing your skills and knowledge while also being relatable.

Engage in trending challenges or branded hashtag challenges related to your niche. This can increase your chances of being noticed by businesses. Express your enthusiasm for potential collaborations and make money on the platform.

Make your profile stand out by uploading an attractive photo, writing an engaging bio, and linking to your other social channels or website. This way, brands can get to know you better before reaching out.

Lastly, collaborate with other TikTok influencers in the same or complementary categories. Stay updated on industry trends and take advantage of the platform's latest features. The more original and authentic you are, and the more followers you have, the higher your chances of growing your virality and achieving success in monetizing TikTok.